ABM 136 Marketing & Risk Management II
Prerequisite
ABM 135 or instructor consent
15 lecture/22.5 private/competency based 125 min-coop
Develops an overall marketing plan derived from marketing research and analysis conducted in ABM 135. It includes a look at advertising, promotion, e-commerce, and risk management. This will include the maintenance review of existing software used to track sales and cost information. A trend of historical sales and expenses will be implemented.