ABM 167 Marketing Plan Development V

Prerequisite

None

5 Lecture hours, 41.7 Co-op hours, 7.5 Private instruction hours

Interprets data needed for all components in a marketing plan. Identification of data collected for sections of the marketing plan will be analyzed. The need for additional decision aid tools will be examined. A historical trend analysis for sales and expenses for use in the marketing plan will be developed.

Credits

3

Notes

Added at MCC Fall 2017