MGD 227 Marcomm Practices
30 Lecture hours, 22.5 Lab hours
Explores techniques and approaches in the practice of marketing communications (marcomm), including: advertising; branding; direct marketing; packaging; promotion; publicity; sponsorship; public relations; sales; online marketing; social media marketing; and more. Focuses on understanding the relationships between the different components of marketing communications to achieve maximum message effect.
Notes
Added at MCC Fall 2017