2019-2020 Academic Catalog w/Addendum

MAR 220 Principles of Advertising

30 Lecture hours, 22.5 Lab hours
Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations.

Credits

3

Notes

Added at MCC Fall 2017

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