The Multimedia Program consists of three certificates: Media Design Certificate, Foundations of Graphic Design and Foundations of Internet Media. It also includes the Media Design, Marketing and Advertising Associate of Applied Science (A.A.S.) degree . This program is designed to teach the skills necessary to promote, market, and advertise a business or a non-profit organization. The skills taught include media and design skills that are essential to creating effective products for all marketing and advertising campaigns. In addition, the student will determine the market for a business, create targeted advertising campaigns and leverage social media to promote it. The program includes a hands-on, real-world capstone project that will pair the student with a local business or non-profit to help achieve their business objectives.
Foundations of Internet Media Certificate
Learn how to plan, design, and create a variety of media for use on the Internet and on various social media platforms. Students will learn how to create an effective, well-designed website from scratch and through a content management system. They will then learn how to create plan, film, edit, and produce videos for use on the website and social media platforms.
Foundations of Graphic Design Certificate
Create professional quality, attractive images and graphics using the latest industry approved professional software. Projects range from personal creative projects to restoring and retouching photos, performing photo manipulations, crating digital illustrations and designing print layouts. Students will explore how to create a variety of different products including logos and identity systems, posters, fliers, brochures, advertisements, packaging, eBooks, print publications and more. These skills are essential for students studying marketing and advertising, entrepreneurs, those seeking a promotion, entry-level design job, or for students who want to advance their skills before moving on to a four-year university's design program.
Media Design Certificate
Learn the skills necessary to promote, market, and advertise a business or non-profit organization. Start by learning the media and design skills that are essential to creating effective products for all marketing and advertising campaigns. The hands-on activities include photo editing and manipulation, illustration, graphic design (logos, posters, packaging and more), creating print publications, building websites, and creating promotional videos.
In addition, you will learn how to determine the market for a business, create targeted advertising campaigns, and leverage social media to promote it. The program includes a hands-on real world capstone project that will pair the student with a local business or non-profit to help achieve their business objectives.
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Media Design, Marketing and Advertising AAS
To succeed in today's business industry, an employee or entrepreneur needs to learn traditional business skills as well as how to determine a business' market, create advertising for it, and promote it in a variety of mass media including social media. In this degree, you will learn traditional business skills as well as how to design and create graphics, video, and web content. These material will then be used to learn how to market, advertise, and promote a business effectively.
Completion of the 30 Media Design Certificate requirements PLUS 30 additional credits will entitle students to receive the Media Design, Marketing and Advertising A.A.S.