ABM 163 Marketing Plan Development I

Prerequisite

None

5 Lecture hours, 41.7 Co-op hours, 7.5 Private instruction hours

Covers the use of marketing research to analyze the initial steps in developing a marketing plan. The focus will be on product and service component of the market plan. Data trends for products and services from an accounting system will be utilized in the analysis process.

Credits

3

Notes

Added at MCC Fall 2017