ABM 165 Marketing Plan Development III

Prerequisite

None

5 Lecture hours, 41.7 Co-op hours, 7.5 Private instruction hours

Develops a pricing strategy for a marketing plan. Development of a pricing strategy will include price/qualify relationships, sales methods, and ways to add value to products/services. Data from an inventory system as well as sales and expenses for products/services will be addressed.

Credits

3

Notes

Added at MCC Fall 2017